Mid Market

Ideal for companies between $10M and $500M in gross sales 

Mid-market companies are poised to grow. They have successfully made it through the small business stage, which generally means a mid-level management team is in place and ready to grow the organization to the next level. Increased revenue and market growth are important, but so is increasing quality and improving efficiencies. Mid-sized companies are often looking to strategically align with other organizations; an area in which we also have experience.

You don’t see very much written in business media about mid-sized companies. It is a unique market niche in that many of the strategic pieces for growth are in place, but there are often gaps in the strategy that prohibits the company from moving forward and taking market share exponentially. 

In many cases, one strategic idea can have a significant impact upon a mid-market company. Sometimes just one idea generated during the session can increase revenue or market share by hundreds of thousands or millions of dollars. 

480Strategy-Mid Market includes clearly defining the avatar customer/client and aligning the customers’ end goals with not only service offerings, but support offerings (sometimes additional revenue streams) as well. Mid-sized companies often have most of the major elements for future success in place, but they are often not aligned. Marketing is often not aligned with sales and customer needs. Stakeholders are often not aligned with strategic opportunities. 

Also, strengths and opportunities are often not aligned with competitive advantage. Sales efforts are often not aligned with a Unique Selling Proposition. Goals are often considered “strategies” And 2-5 major strategies to drive the organization forward are often not in place. 

This session is ideal for a mid-sized company that wants to grow revenue or market share in a short amount of time.  

Investment: $4,995           To learn more and sign-up, email: scott@scottromeo.com