Sales and Marketing

Strategically, successful companies rarely market what they sell. Sales and marketing are two very distinct, separate, but aligned operations within an organization. Unfortunately, it has been our experience that a vast majority of companies fail to grasp the significance of these different concepts. As a result, many companies actually earn less revenue because they fail to develop a strategic approach to sales that includes all of the major related elements. 

480Strategy-Sales AND MARKETING views sales revenue as the outcome or result, and then works in reverse chronological order to design the company strategy to achieve (or sometimes even exceed) revenue expectations. 

During this highly interactive one-day session we discuss pricing and how it relates to marketing, not sales. Unless your company is a low-cost provider, pricing has more to do with how you market and position the organization than it does with actual sales.

Basic competitive intelligence and an industry report (if available) will be used to help project growth expectations. 

This session includes a discussion of a company’s unique selling proposition and competitive advantage. They are frequently not the same and aligning the two can help position the company for success. 

480Strategy-Sales AND MARKETING also includes looking at organic and inorganic growth in relation to the company’s overall strategic vision and expectations. 

Investment: $4,995           To learn more and sign-up, email: scott@scottromeo.com