Ideal for companies between $1M and $10M gross revenue
Leading, managing and growing a small business can be a challenge. In fact, the small business environment is often the most competitive market segment. One wrong strategic move can jeopardize the company. However, because many small business owners focus on daily operational and functional tasks, one right strategic move can significantly grow a business and earn market share from competitors.
While there are only 500 Fortune 500 companies, there are many small to medium-sized businesses to compete with every day. Many small businesses compete on price, but our experience shows that small businesses who compete on price, often struggle to grow.
During this customized session, we often spend time analyzing pricing in relation to marketing strategies and sales tactics in order to grow revenue. Setting the price of products or services has more to do with internal decisions related to marketing than generating sales.
We also dedicate time to aligning your product/service offerings with customer requirements. Too many small businesses make the mistake of asking their customers what they want (voice of the customer) when they should be designing the product/service offerings toward helping their customers/clients successfully achieve the reason for purchasing the product/service. Surprisingly, they are often not the same.
This session also helps small business owners clearly define and align their competitive advantage with their unique selling proposition. Aligning these two key elements can help refine service offerings and avatar customer requirements.
If you are a small business owner or manager, 480Strategy-Small Business will help you look at your company, products/services, customers, and competitors from a different, and more strategic perspective.
Investment: $7,497 To learn more and sign-up, click here.